It is all about the process
Figma
A/B testing
Protoype
Sketching
Strategy
A combination of research, workshops, and creating personas. All to understand the journey and the narrative. My work is about establishing connections with people and solving problems via stunning digital products.
Understand success
Adapting tools and skills to each project is paramount. In the initial stages is important to define what success looks like. Once understood I used prototypes, animation, and A/B testing to further refine deliverables
Define and Design
Sitemaps, wireframes and Figma time! This is the stage were I divide the design process into defining user flows, establishing a strong design system and scaling through sizes and applications
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