It is all about the process

A/B testing
Design system
Selected works
Selected works
Market & user research
Persona setup


A combination of research, workshops, and creating personas. All to understand the journey and the narrative. My work is about establishing connections with people and solving problems via stunning digital products.
UX site map

Understand success

Adapting tools and skills to each project is paramount. In the initial stages is important to define what success looks like. Once understood I used prototypes, animation, and A/B testing to further refine deliverables
Web analyticsAnalytics for web design success metrics

Define and Design

Sitemaps, wireframes and Figma time! This is the stage were I divide the design process into defining user flows, establishing a strong design system and scaling through sizes and applications
DNA strategy

Want to know more about my design process?

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